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Clean Beauty is the BEST Beauty

Raeanna Johnson • September 13, 2021

Why I love using BeautyCounter

It's true, I'm a bit of a snob when it comes to the products I use. I'm sure it drives my boyfriend crazy, but if I'm putting something on my skin I want to make sure it's not going to make me breakout or cause other unfriendly problems.


I started using BeautyCounter after some ladies in my dance and pageant network got involved in educating and advocating for clean beauty alongside BeautyCounter's mission. It was then that I learned the United States had not passed any major federal laws around the cosmetic industry since 1938. Our standards are way behind other countries and that's pretty darn scary. BeautyCounter is fighting to change that - advocating and lobbying for more protection. (Not to get too political - but this is a feminist issue!! It's not just beauty products, but the production of all feminine products that needs to be regulated! - End rant.)


So - okay cool - BeautyCounter does the clean beauty thing. That's awesome. But are the products good? Do they work?


Absolutely.


Here are a few reasons why I love BeautyCounter products, including a couple shout-outs of some of my faves...


  • BeautyCounter’s products – from skincare, to makeup, to haircare, and much more – is CLEAN. BeautyCounter is leading the movement for clean beauty. The company goes above and beyond to screen their product ingredients to ensure a higher standard of safety and quality excluding over 1800 products in their product formulas (aka “The Never List”)


  • The products WORK! I have seen an incredible improvement in my skin since I started using these products. I knew once I hit my 30’s I wanted to make sure I was hydrating and providing my skin with the minerals and nutrients it needs to stay healthy and protected from the elements. I feel confident that BeautyCounter is helping my skin stay young. I use a combination of products from the Countermatch and Countertime Collections in my daily routine.



  • OMG the results! Self-care is much more fun when I can see immediate results from products like the Counter+ Charcoal Facial Mask and the Counter+ Overnight Resurfacing Peel. I'll often pull out a spa night from my self-care activity repertoire and these two products are at the top of my list of supplies. That and typically some bath salts and bubbles.


  • Sun protection is HUGE and I have fallen in love with the Countersun Mineral Sunscreen (lotion, face, spray, sunscreen stick - all of it!) I will never go back to using drug store sunscreen ever again after learning what I know now. BeautyCounter uses non-nano zync oxide – a safer mineral that sits on top of the skin to bounce sun’s rays away instead of using potentially harming fillers. And it smells amazing!


Whether you choose BeautyCounter or other products for your beauty and hygene activities - do some quick research to get a feel for what's in the products you're using. "All Natural" doesn't always mean clean. Download the EWG Healthy Living app where you can literally scan the barcode and get an inside scoop on what you're using on your skin.


Drop comments and questions below and be sure to click the button to explore more! Happy beautifying!


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